Kipper

Kipper
	Frame from the advertisement showing the titular kipper (left) and the submarine
Agency	TBWA\London
Client	LEGO UK Ltd
Language	English
Media	Television
Running time	45 seconds
Product	LEGO;
Release date(s)	29 October 1980;
Slogan	It's a new toy every day;
Written by	Mike Cozens (copywriter); Graham Watson (art director);
Directed by	Ken Turner
Starring	Roger Kitter (voice-over);
Production; company	Clearwater Films
Produced by	David Mitton
Country	United Kingdom

"Kipper" is a British stop-motion television commercial first aired in 1980.

Summary

The LEGO models used in the advertisement were all created by David Lyall, the LEGO model designer at LEGO UK.^[2]^[3]

Lyall made two versions of each model: one glued version, and one to be assembled and disassembled during stop motion filming.^[4]

The largest model in the advertisement, the dragon, contained around 20,000 LEGO bricks.^[5]^: 86

↑ "Lego 'kipper' by TBWA". Campaign. London: Haymarket Media Group. 29 October 2009. Archived from the original on 17 August 2024. Retrieved 20 September 2025.
↑ Nicholls, Clive, ed. (Spring 1981). "A Merry Old Soul". Bricks 'n Pieces. No. 7. Wrexham, Clwyd: LEGO UK Ltd. p. 1.
↑ Cook, Chris; Marshall, Anne (1981). The Guiness Book of Winners and Champions (2nd ed.). Enfield, London: Guiness Superlatives Limited. p. 5. ISBN 0-85112-218-3.
↑ Watson, Graham (November 27, 2023). "BLOG/CAST: Graham Watson #1". Stuff From the Loft (Interview). Interviewed by Dave Dye. Archived from the original on 17 August 2024. Retrieved 20 September 2025.
↑ The One Show: Advertising's Best Print, Radio, TV. Vol. 3. New York: The One Club for Art and Copy. 1982. pp. 46, 86. ISBN 0-960-2628-3-0. ISSN 0273-2033.