LEGO.com

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LEGO.com
Screenshot
The LEGO Shop US homepage
LEGO Shop US homepage in June 2024
Type of site
Online retail, entertainment
Available in24 languages
List of languages
  • Chinese (simplified and traditional)
  • Czech
  • Danish
  • Dutch
  • English
  • Estonian
  • Finnish
  • French
  • German
  • Hungarian
  • Indonesian
  • Italian
  • Japanese
  • Korean
  • Latvian
  • Lithuanian
  • Norwegian
  • Polish
  • Portuguese
  • Romanian
  • Russian (formerly)
  • Slovenian
  • Spanish
  • Swedish
  • Turkish
  • Ukrainian
Country of originDenmark
OwnerLEGO Juris A/S[1]
URLwww.lego.com
CommercialYes
Launched22 March 1996; 28 years ago (1996-03-22)[2]

LEGO.com is an online store and entertainment website that serves as the official website of the LEGO Group.

History

LEGO.com, then called the LEGO World Wide Web Site, went online on 22 March 1996 at 18:45:50 CET. Its launch was announced on 29 March 1996 after a week of system testing and user feedback. It was created largely in response to LEGO fan sites ("LEGO homepages") and the Usenet newsgroup rec.toys.lego.[2]

The lego.com domain was registered on 22 August 1995 by LEGO Juris A/S.[1]

Crypto crap

On 5 October 2024 at some point before 4 AM CEST (4 October at 9 PM EDT),[3] the front page of LEGO.com was hacked to include a banner advertising the launch of "LEGO Coin" with the promise of buyers unlocking "secret rewards". The included buttons led to an external website, Uniswap, selling "LEGO Tokens" using the Ethereum cryptocurrency.[4][5] By 5:15 AM CEST the banner and links had been removed.[3] The company issued an official statement later in the day claiming that the cause had been identified and measures were being taken to prevent similar incidents.[4] This was the second hack of a LEGO-owned website within the span of a year, following a credential stuffing incident at BrickLink in November 2023.[5]

Gallery of past versions

See also

References

  1. 1.0 1.1 "Whois lego.com". Whois.com. Archived from the original on 2024-05-07. Retrieved 7 May 2024.
  2. 2.0 2.1 "Press Info: http://www.LEGO.com". LEGO World Wide Web. March 29, 1996. Archived from the original on 10 January 1997.
  3. 3.0 3.1 mescad (4 October 2024). "What happened?". Reddit (comment on post "Lego.com hacked by crypto scammers"). Archived from the original on 6 October 2024.
  4. 4.0 4.1 Moon, Mariella (October 5, 2024). "Lego's website was hacked to promote a crypto scam". Engadget. Yahoo! Inc. Archived from the original on 6 October 2024. Retrieved 5 October 2024.
  5. 5.0 5.1 Kurth, Lukas (5 October 2024). "Offizieller LEGO Onlineshop kurzzeitig von Crypto-Scammern gehackt" [Official LEGO online shop briefly hacked by Crypto Scammers]. StoneWars (in Deutsch). Archived from the original on 6 October 2024. Retrieved 5 October 2024.