Kipper
| Agency | TBWA |
|---|---|
| Client | LEGO UK Ltd |
| Media | Television |
| Running time | 45 seconds |
| Release date(s) |
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| Slogan |
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| Written by | Mike Cozens |
| Directed by | Ken Turner |
| Production company | Clearwater Films |
| Produced by | David Mitten |
| Country | United Kingdom |
Kipper is a 1980 stop-motion short film made as an advertisement in the UK.
Production
Filming took place over the course of seventeen days.[1] The LEGO models in the film were built by David Lyall, a model designer at LEGO UK.[2] Lyall built and deconstructed each model in stages, and a few frames of footage were shot between each stage. The largest LEGO model in the film, the dragon, was built out of 20,000 LEGO bricks.[1] Additional stop motion animation was done by Denis Russo.[3]
TBWA initially considered comedian Mike Reid for the advertisement’s voice-over. They decided on Tommy Cooper, as his voice had done well in research at the time even among international audiences. Cooper was ill at the time of recording, however, and impressionist Roger Kitter was hired to impersonate him; audiences ended up thinking Kitter's impression was Cooper's voice.[4][5]
References
- ↑ 1.0 1.1 The One Show: Advertising's Best Print, Radio, TV. Vol. 3. New York: The One Club for Art and Copy. 1982. p. 86. ISBN 0-960-2628-3-0. ISSN 0273-2033.
- ↑ Nicholls, Clive, ed. (Spring 1981). "A Merry Old Soul". Bricks 'n Pieces. No. 7. Wrexham, Clwyd: LEGO UK Ltd. p. 1.
- ↑ Cook, Chris; Marshall, Anne (1981). The Guiness Book of Winners and Champions (2nd ed.). Enfield, London: Guiness Superlatives Limited. p. 5. ISBN 0-85112-218-3.
- ↑ Robinson, Mark (2000). 100 Greatest TV Ads. London: HarperCollins. p. 34. ISBN 0-00-711123-1.
- ↑ McCarthy, John (June 14, 2022). "World's best ads ever #88: Lego lays the foundations for 40-year legacy with 'Kipper'". The Drum. Carnyx Group. Archived from the original on 2024-08-17. Retrieved 2024-08-17.
- ↑ Kanner, Bernice (1999). The 100 Best TV Commercials ...and Why They Worked. New York: Times Books. pp. 90–91. ISBN 0-8129-2995-0.
