Erik Nielsen

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Erik Nielsen
BornMarch 1926 (age 98)
EducationLockeys Reklamebureau
Occupations
  • Graphic designer
  • painter
Years active1948–

Erik Hellum Nielsen (born March 1926) is a Danish graphic designer and painter.

Biography

Erik Nielsen was born in March 1926. From a young age Nielsen wanted to work in the graphics industry; his father, who was a landscape gardener and a friend of Prime Minister Stauning, wanted him to work in the public sector instead. During World War II he was involved in the Danish resistance movement.[1] After the war he was educated at William Graham Lockey's advertising agency[note 1] in Aalborg from 1946–1948.[2][3] During the following years he worked at the Aalborg Stiftstidende newspaper's printing press (1948–1949), Arthur Hammerschmidt's [da] stereotype factory (1949–1951), and Harlang & Toksvigs Reklamebureau (1951–1952). He founded his own independent design studio in 1952.[2][note 2]

Nielsen worked closely with Danfoss and the LEGO Group as an independent designer, doing work for the latter once every week. In 1959 he was offered a permanent position at the LEGO Group, as the growing company needed a full-time artist. Though Nielsen enjoyed working as a freelance artist, he accepted the offer and moved with his family from Århus, where he lived at the time, to Billund. Living in Billund did not work for his family, however, and in 1962 he resigned and moved back to Århus. Nielsen later recalled that Godtfred Kirk Christiansen told him "either you're a Lego man, or you're not a Lego man" in response to his resignation.[1][2] He returned to his studio, which he operated through 2001.[2]

In 2016 Århus Stiftstidende published an article celebrating his 90th birthday. The article claims that Nielsen had helped create the LEGO logo; Nielsen said that he worked "in squares".[1] The article showed an image of him pointing to the 1973 LEGO logo design; however, that version of the logo is usually credited to Rolf Lagersson (and sometimes Niels Hartmann as well). (It may be referring to the square version of the logo used with the five-coloured flag during the 60s, which Lagersson's version was based on.)[speculation]

Notes

  1. Danish: Lockeys Reklamebureau.
  2. Profession: Designer (1988) claims Nielsen started his studio in 1954.[4]

References

  1. 1.0 1.1 1.2 Lilmoes, Søren Ploug (17 April 2016). "90 år: Erik foretrak friheden frem for Lego" [90 years old: Erik preferred freedom rather than Lego]. Århus Stiftstidende (in dansk). Århus: JFM. Archived from the original on 2024-08-13. Retrieved 2024-08-13.
  2. 2.0 2.1 2.2 2.3 Gyllan, Peter (2018). "Erik Nielsen Design Studio". Danish Logo Preservation Society. Archived from the original on 2018-02-21.
  3. "Aalborg Boldspilklub (AaB). William Graham Lockey. Billedet er fra midten af 1940'erne." [Aalborg Football Club (AaFC). William Graham Lockey. The picture is from the mid-1940s.]. arkiv.dk (in dansk). 311383. Archived from the original on 13 August 2024.
  4. Bernsen, Jens; Capetillo, Birgitta, eds. (1988). Profession: Designer. Copenhagen: Dansk Design Center. pp. 126–127. ISBN 87-87385-40-6.