Kipper

*Kipper*
	Frame from the advertisement showing the titular kipper and the submarine
Agency	TBWA\London
Client	LEGO UK Ltd
Language	English
Media	Television
Running time	45 seconds
Release date(s)	29 October 1980;
Slogan	It's a new toy every day;
Written by	Mike Cozens (copywriter); Graham Watson (art director);
Directed by	Ken Turner
Starring	Roger Kitter (voiceover);
Production; company	Clearwater Films
Country	United Kingdom

"Kipper" is a TV ad from 1980.

Summary

Summary of the advertisement

"Kipper" was created at the London branch of the TBWA advertising agency by copywriter Mike Cozens and art director Graham Watson.^[2]

"Kipper" first premiered on television in the United Kingdom on 29 October 1980.^[1]^{[note 1]}

↑ Many sources claim the advertisement premiered in 1981, though the spring 1981 issue of Bricks 'n Pieces asserts that it had aired during the 1980 Christmas season.^[3]

↑ ^{Jump up to: 1.0} ^1.1 "Lego 'kipper' by TBWA". Campaign. London: Haymarket Media Group. 29 October 2009. Archived from the original on 17 August 2024. Retrieved 17 August 2024.
↑ Cook, Chris; Marshall, Anne (1981). The Guiness Book of Winners and Champions (2nd ed.). Enfield, London: Guiness Superlatives Limited. p. 5. ISBN 0-85112-218-3.
↑ Nicholls, Clive, ed. (Spring 1981). "A Merry Old Soul". Bricks 'n Pieces. No. 7. Wrexham, Clwyd: LEGO UK Ltd. p. 1.