Kipper: Difference between revisions

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hmm im worried this campaign article date is actually just its article publication date but the year is changed to 1980
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| caption            = Frame from the advertisement showing the titular kipper and the submarine
| caption            = Frame from the advertisement showing the titular kipper and the submarine
| agency            = [[Wikipedia:TBWA Worldwide|TBWA\London]]
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| starring          = [[Wikipedia:Roger Kitter|Roger Kitter]] (voiceover)
| starring          = [[Wikipedia:Roger Kitter|Roger Kitter]] (voice-over)<ref name="Awdry blog"/>
| production company = [[Wikipedia:Clearwater Features|Clearwater Films]]
| production company = [[Wikipedia:Clearwater Features|Clearwater Films]]
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== Production ==
== Production ==
"Kipper" was created at the London branch of the [[Wikipedia:TBWA Worldwide|TBWA]] [[Wikipedia:Advertising agency|advertising agency]] by [[Wikipedia:Copywriting|copywriter]] Mike Cozens and [[Wikipedia:Art director|art director]] Graham Watson.<ref name="Cook 1981"/>
"Kipper" was created at the London branch of the [[Wikipedia:Advertising agency|advertising agency]] [[Wikipedia:TBWA Worldwide|TBWA]] by [[Wikipedia:Copywriting|copywriter]] Mike Cozens and [[Wikipedia:Art director|art director]] Graham Watson.<ref name="Cook 1981"/>
 
For the advertisement's [[Wikipedia:Voice-over|voice-over]], TBWA initially considered using actor and comedian [[Wikipedia:Mike Reid (actor)|Mike Reid]] before deciding on entertainer [[Wikipedia:Tommy Cooper|Tommy Cooper]], as his voice had done well in [[Wikipedia:Market research|market research]] at the time.<ref name="Robinson 2000"/> However, the agency ultimately replaced Cooper with [[Wikipedia:Sound-alike|sound-alike]] [[Wikipedia:Roger Kitter|Roger Kitter]].<ref name="Lego Parents"/><ref name="McCarthy Drum"/> Cooper was apparently ill when it was time to record his voice-over,<ref name="Robinson 2000"/> though another account claims Cooper's agent told Cozens and Watson "For Christ's sake, don't use Tommy. He can't read and he'll totally screw it up. Use Roger Kitter instead."<ref name="Awdry blog"/> Kitter, an [[Wikipedia:Impressionist (entertainment)|impressionist]], narrated the advertisement with an impersonation of Cooper, including using Cooper's catchphrase "just like that".<ref name="Russel 2013"/> Audiences at the time were unable to tell Kitter's impression was not actually Cooper's voice.<ref name="Robinson 2000"/><ref name="McCarthy Drum"/>


== Reception ==
== Reception ==
"Kipper" first premiered on television in the United Kingdom on 29 October 1980.<ref name="Campaign article 949419"/>{{efn|Many sources claim the advertisement premiered in 1981, though the spring 1981 issue of ''[[Bricks 'n Pieces]]'' asserts that it had aired during the 1980 Christmas season.<ref name="Bricks 'n Pieces 1981-1"/>}}
According to ''[[Wikipedia:Campaign (magazine)|Campaign]]'''s website, "Kipper" first premiered on 29 October 1980.<ref name="Campaign article 949419"/> ''[[Bricks 'n Pieces]]'' asserts that it aired during the 1980 Christmas season.<ref name="Bricks 'n Pieces 1981-1"/>
 
== Notes ==
{{notelist}}


== References ==
== References ==
{{reflist|refs=
{{reflist|refs=
<ref name="Awdry blog">{{cite web |url=https://willawdry.blog/2020/09/23/watson-and-cozens/ |title=Watson and Cozens |date=23 September 2020 |first=Will |last=Awdry |website=willawdry.blog |archive-url=https://web.archive.org/web/20250317041004/https://willawdry.blog/2020/09/23/watson-and-cozens/ |archive-date=17 March 2025}}</ref>
<ref name="Bricks 'n Pieces 1981-1">{{cite magazine |url=https://archive.org/details/BricksNPieces-Spring1981-Brickset/mode/2up?view=theater |title=A Merry Old Soul |magazine=[[Bricks 'n Pieces]] |date=Spring 1981 |number=7 |editor-first=Clive |editor-last=Nicholls |editor-link=Clive Nicholls |page=1 |location=[[Wikipedia:Wrexham|Wrexham]], [[Wikipedia:Clwyd|Clwyd]] |publisher=[[LEGO UK Ltd]]}}</ref>
<ref name="Bricks 'n Pieces 1981-1">{{cite magazine |url=https://archive.org/details/BricksNPieces-Spring1981-Brickset/mode/2up?view=theater |title=A Merry Old Soul |magazine=[[Bricks 'n Pieces]] |date=Spring 1981 |number=7 |editor-first=Clive |editor-last=Nicholls |editor-link=Clive Nicholls |page=1 |location=[[Wikipedia:Wrexham|Wrexham]], [[Wikipedia:Clwyd|Clwyd]] |publisher=[[LEGO UK Ltd]]}}</ref>


<ref name="Campaign article 949419">{{cite web |url=https://www.campaignlive.co.uk/article/lego-kipper-tbwa/949419 |title=Lego 'kipper' by TBWA |year=29 October 2009 |website=Campaign |publisher=Haymarket Media Group |location=[[Wikipedia:London|London]] |archive-url=http://web.archive.org/web/20240817020449/https://www.campaignlive.co.uk/article/lego-kipper-tbwa/949419 |archive-date=17 August 2024 |access-date=17 August 2024 |url-status=live}}</ref>
<ref name="Campaign article 949419">{{cite web |url=https://www.campaignlive.co.uk/article/lego-kipper-tbwa/949419 |title=Lego 'kipper' by TBWA |year=29 October 2009 |website=[[Wikipedia:Campaign (magazine)|Campaign]] |publisher=[[Wikipedia:Haymarket Media Group|Haymarket Media Group]] |location=[[Wikipedia:London|London]] |archive-url=http://web.archive.org/web/20240817020449/https://www.campaignlive.co.uk/article/lego-kipper-tbwa/949419 |archive-date=17 August 2024 |access-date=17 August 2024 |url-status=live}}</ref>


<ref name="Cook 1981">{{cite book |url=https://archive.org/details/guinnessbookofwi0000cook/page/5/mode/2up?view=theater |title=The Guiness Book of Winners and Champions |edition=2nd |year=1981 |first1=Chris |last1=Cook |first2=Anne |last2=Marshall |publisher=Guiness Superlatives Limited |location=[[Wikipedia:Enfield, London|Enfield, London]] |isbn=0-85112-218-3 |page=5}}</ref>
<ref name="Cook 1981">{{cite book |url=https://archive.org/details/guinnessbookofwi0000cook/page/5/mode/2up?view=theater |title=The Guiness Book of Winners and Champions |edition=2nd |year=1981 |first1=Chris |last1=Cook |first2=Anne |last2=Marshall |publisher=Guiness Superlatives Limited |location=[[Wikipedia:Enfield, London|Enfield, London]] |isbn=0-85112-218-3 |page=5}}</ref>
<ref name="Lego Parents">{{cite web |title=Kipper Back in the Menu for LEGO UK |date=27 November 2009 |author=<!--none listed--> |url=http://parents.lego.com/en-gb/news/Kipper.aspx |website=[[LEGO.com]] Parents News |archive-url=https://web.archive.org/web/20091203163057/http://parents.lego.com/en-gb/news/Kipper.aspx |archive-date=3 December 2009}}</ref>
<ref name="McCarthy Drum">{{cite web |url=https://www.thedrum.com/news/2022/06/14/world-s-best-ads-ever-88-lego-lays-the-foundations-40-year-legacy-with-kipper |title= World’s best ads ever #88: Lego lays the foundations for 40-year legacy with 'Kipper' |first=John |last=McCarthy |date=June 14, 2022 |website=The Drum |publisher=Carnyx Group |archive-url=https://web.archive.org/web/20240817094431/https://www.thedrum.com/news/2022/06/14/world-s-best-ads-ever-88-lego-lays-the-foundations-40-year-legacy-with-kipper |archive-date=2024-08-17 |url-status=live |access-date=2024-08-17}}</ref>
<ref name="Robinson 2000">{{cite book |url=https://archive.org/details/100greatesttvads0000robi/page/34/mode/2up?view=theater |title=100 Greatest TV Ads |first=Mark |last=Robinson |year=2000 |publisher=[[Wikipedia:HarperCollins|HarperCollins]] |location=[[Wikipedia:London|London]] |page=34 |isbn=0-00-711123-1}}</ref>
<ref name="Russel 2013">{{cite book |url=https://archive.org/details/isbn_9783836545242/page/53/mode/2up?view=theater |title=Game Changers: The Evolution of Advertising |editor-first1=Peter |editor-last1=Russel |editor-first2=Senta |editor-last2=Slingerland |year=2013 |publisher=[[Wikipedia:Taschen|Taschen]] |location=[[Wikipedia:Cologne|Cologne]] |isbn=978-3-8365-4524-2 |page=53}}</ref>
}}
}}

Revision as of 22:31, 23 March 2025

Kipper
Frame from the advertisement showing the titular kipper and the submarine
AgencyTBWA\London
ClientLEGO UK Ltd
LanguageEnglish
MediaTelevision
Running time45 seconds
Release date(s)
  • 29 October 1980 (1980-10-29)[1]
Slogan
  • It's a new toy every day
Written by
  • Mike Cozens (copywriter)
  • Graham Watson (art director)
Directed byKen Turner
Starring
Production
company		Clearwater Films
CountryUnited Kingdom

"Kipper" is a TV ad from 1980.

Summary

Summary of the advertisement

Production

"Kipper" was created at the London branch of the advertising agency TBWA by copywriter Mike Cozens and art director Graham Watson.[3]

For the advertisement's voice-over, TBWA initially considered using actor and comedian Mike Reid before deciding on entertainer Tommy Cooper, as his voice had done well in market research at the time.[4] However, the agency ultimately replaced Cooper with sound-alike Roger Kitter.[5][6] Cooper was apparently ill when it was time to record his voice-over,[4] though another account claims Cooper's agent told Cozens and Watson "For Christ's sake, don't use Tommy. He can't read and he'll totally screw it up. Use Roger Kitter instead."[2] Kitter, an impressionist, narrated the advertisement with an impersonation of Cooper, including using Cooper's catchphrase "just like that".[7] Audiences at the time were unable to tell Kitter's impression was not actually Cooper's voice.[4][6]

Reception

According to Campaign's website, "Kipper" first premiered on 29 October 1980.[1] Bricks 'n Pieces asserts that it aired during the 1980 Christmas season.[8]

References

  1. ↑ 1.0 1.1 "Lego 'kipper' by TBWA". Campaign. London: Haymarket Media Group. 29 October 2009. Archived from the original on 17 August 2024. Retrieved 17 August 2024.
  2. ↑ 2.0 2.1 Awdry, Will (23 September 2020). "Watson and Cozens". willawdry.blog. Archived from the original on 17 March 2025.
  3. ↑ Cook, Chris; Marshall, Anne (1981). The Guiness Book of Winners and Champions (2nd ed.). Enfield, London: Guiness Superlatives Limited. p. 5. ISBN 0-85112-218-3.
  4. ↑ 4.0 4.1 4.2 Robinson, Mark (2000). 100 Greatest TV Ads. London: HarperCollins. p. 34. ISBN 0-00-711123-1.
  5. ↑ "Kipper Back in the Menu for LEGO UK". LEGO.com Parents News. 27 November 2009. Archived from the original on 3 December 2009.
  6. ↑ 6.0 6.1 McCarthy, John (June 14, 2022). "World's best ads ever #88: Lego lays the foundations for 40-year legacy with 'Kipper'". The Drum. Carnyx Group. Archived from the original on 2024-08-17. Retrieved 2024-08-17.
  7. ↑ Russel, Peter; Slingerland, Senta, eds. (2013). Game Changers: The Evolution of Advertising. Cologne: Taschen. p. 53. ISBN 978-3-8365-4524-2.
  8. ↑ Nicholls, Clive, ed. (Spring 1981). "A Merry Old Soul". Bricks 'n Pieces. No. 7. Wrexham, Clwyd: LEGO UK Ltd. p. 1.
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