LEGO Direct: Difference between revisions
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== History == | == History == | ||
LEGO Direct was announced publicly in 1999 by its Senior Vice President and founding member Brad Justus.<ref name="direct-announcement" /> Some of its responsibilities were LEGO Shop @ Home, [[LEGO.com]], and [[LEGO Club Magazine]].<ref name="brickjournal-jake" /> LEGO Direct partnered with New York game studios including [[Templar Studios]] and [[ | LEGO Direct was announced publicly in 1999 by its Senior Vice President and founding member Brad Justus.<ref name="direct-announcement" /> Some of its responsibilities were LEGO Shop @ Home, [[LEGO.com]], and [[LEGO Club Magazine]].<ref name="brickjournal-jake" /> LEGO Direct partnered with New York game studios including [[Templar Studios]], [[Gamelab]], and [[LittleDevice]]<ref name="littledevice-projects" /> to produce [[List of LEGO web games|LEGO web games]]. LEGO Direct was also responsible for the reissuing of classic sets under the Legends line.<ref name="legends-announcement" /> The division was dissolved in 2004 after Brad's departure.<ref name="justus-farewell" /> | ||
== Offices == | == Offices == | ||
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<ref name="brickjournal-jake>{{cite magazine |last=Varszegi |first=Erik |title=Interview with Erik Varszegi |journal=BrickJournal |issue=1 |pages=10-11 |year=2005 |url=https://perso.freelug.org/jlb/brickjournal/brickjournal1.pdf |access-date=2024-06-30 | <ref name="brickjournal-jake>{{cite magazine |last=Varszegi |first=Erik |title=Interview with Erik Varszegi |journal=BrickJournal |issue=1 |pages=10-11 |year=2005 |url=https://perso.freelug.org/jlb/brickjournal/brickjournal1.pdf |access-date=2024-06-30 | ||
}}</ref> | }}</ref> | ||
<ref name="littledevice-projects">{{cite web |url=http://www.littledevice.dk:80/projects.html |title=LittleDevice : design studio : Work since 01.01.01 |archive-url=https://web.archive.org/web/20030210075845/http://www.littledevice.dk:80/projects.html |archive-date=2003-02-10 |url-status=dead}}</ref> | |||
<ref name="bits-n-bricks-s3-e29-feature-and-transcript">{{cite web |url=https://www.lego.com/cdn/cs/set/assets/blte95c26554f38a01a/bits_n_bricks_s03e29_feature_and_transcript.pdf |title=Bits N' Bricks Season 3 Episode 29 Feature and Transcript |publisher=LEGO Group |accessdate=2024-06-30 |page=10 }}</ref> | <ref name="bits-n-bricks-s3-e29-feature-and-transcript">{{cite web |url=https://www.lego.com/cdn/cs/set/assets/blte95c26554f38a01a/bits_n_bricks_s03e29_feature_and_transcript.pdf |title=Bits N' Bricks Season 3 Episode 29 Feature and Transcript |publisher=LEGO Group |accessdate=2024-06-30 |page=10 }}</ref> | ||
<ref name="billund-office">{{cite web |url=http://www.scratchstudio.net/pictures.aspx?id=0CFA4478 |title="billund office" |first=Thomas Scott |last=Wilson |archive-url=https://web.archive.org/web/20040520193648/http://www.scratchstudio.net/pictures.aspx?id=0CFA4478 |archive-date=2004-05-20 }}</ref> | <ref name="billund-office">{{cite web |url=http://www.scratchstudio.net/pictures.aspx?id=0CFA4478 |title="billund office" |first=Thomas Scott |last=Wilson |archive-url=https://web.archive.org/web/20040520193648/http://www.scratchstudio.net/pictures.aspx?id=0CFA4478 |archive-date=2004-05-20 }}</ref> | ||
Latest revision as of 09:41, 1 January 2025
| Company type | Division |
|---|---|
| Founded | 1999 |
| Defunct | 2004 |
| Fate | Dissolved |
| Headquarters | Manhattan, , United States |
Key people | Brad Justus |
| Parent | LEGO A/S |
LEGO Direct was the direct-to-consumer division of the LEGO group from 1999 to 2004. It was formed to improve the LEGO Group's interactions with consumers by consolidating its direct-to-consumer activities.[2]
History
LEGO Direct was announced publicly in 1999 by its Senior Vice President and founding member Brad Justus.[3] Some of its responsibilities were LEGO Shop @ Home, LEGO.com, and LEGO Club Magazine.[2] LEGO Direct partnered with New York game studios including Templar Studios, Gamelab, and LittleDevice[4] to produce LEGO web games. LEGO Direct was also responsible for the reissuing of classic sets under the Legends line.[5] The division was dissolved in 2004 after Brad's departure.[6]
Offices
LEGO Direct was headquartered in Manhattan.[1] By 2003, LEGO Direct had an office in Billund.[7]
In 2001, artist Eric Harshbarger was commissioned to build a mosaic mural of the New York skyline out of LEGO bricks for LEGO Direct's New York City office.[8].
References
- ↑ 1.0 1.1 "Bits N' Bricks Season 3 Episode 29 Feature and Transcript" (PDF). LEGO Group. p. 10. Retrieved 2024-06-30.
- ↑ 2.0 2.1 Varszegi, Erik (2005). "Interview with Erik Varszegi" (PDF). BrickJournal. No. 1. pp. 10–11. Retrieved 2024-06-30.
- ↑ Justus, Brad. "Introducing LEGO Direct". LUGNET.
- ↑ "LittleDevice : design studio : Work since 01.01.01". Archived from the original on 2003-02-10.
- ↑ Justus, Brad (2001-06-08). "And the July Surprise is..." LUGNET.
- ↑ Justus, Brad. "goodbye... and hello". LUGNET.
- ↑ Wilson, Thomas Scott. ""billund office"". Archived from the original on 2004-05-20.
- ↑ Harshbarger, Eric. "Physical Pixels..."
