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{{Infobox film
{{italic title}}
| name          =
{{Infobox advertising
| image          =
| image              =
| alt            =
| image_size          =
| caption        =
| thumbtime          =
| native_name    = <!-- {{Infobox name module|language|title}} or {{Infobox name module|title}} -->
| upright            =
| director      = Ken Turner
| caption            =
| writer        =  
| agency              = [[Wikipedia:TBWA Worldwide|TBWA]]
| screenplay    =  
| client              = [[LEGO UK Ltd]]
| story          =  
| market              =
| based_on      = <!-- {{Based on|title of the original work|creator of the original work|additional creator(s), if necessary}} -->
| language            =
| producer      = David Mitten
| media              = Television
| starring      =
| runtime            = 45 seconds
| narrator      =  
| product            =
| cinematography =  
| released           = {{Film date|df=yes|1980|10|29|location|ref1=}}
| editing        =  
| slogan              = It's a new toy every day
| music          =  
| writer              = Mike Cozens
| studio        = Abc
| director            = [[Wikipedia:Ken Turner (director)|Ken Turner]]
| production_companies = Clearwater Films
| editing            = Patrick Udale
| distributor    =  
| music              =
| released       = <!-- {{Film date|df=yes/no|1980|10|29|location|ref1=}} -->
| starring            =
| runtime        = 1 minute
| production company  = [[Wikipedia:Clearwater Features|Clearwater Films]]
| country        = United Kingdom
| producer            = David Mitten
| language      = English
| country            = United Kingdom
| budget        =  
| budget              =
| gross          =  
}}
}}


'''''Kipper''''' is a short stop-motion film made as an advertisement in the UK.
'''''Kipper''''' is a 1980 stop-motion short film made as an advertisement in the UK.


<ref name="Cook"/><ref name="menu"/><ref name="campaign"/>
== Production ==
Filming took place over the course of seventeen days.<ref name="1981 One Show"/>
The LEGO models in the film were built by [[David Lyall]], a model designer at LEGO UK.<ref name="Bricks n Pieces"/> Lyall built and deconstructed each model in stages, and a few frames of footage were shot between each stage. The largest LEGO model in the film, the dragon, was built out of {{formatnum:20000}} LEGO bricks.<ref name="1981 One Show"/> Additional [[Wikipedia:Stop motion|stop motion animation]] was done by Denis Russo.<ref name="Cook"/>


The models in the film were constructed by [[David Lyall]]<ref name="Bricks n Pieces"/>
TBWA initially considered comedian [[Wikipedia:Mike Reid (actor)|Mike Reid]] for the advertisement’s [[Wikipedia:Voice-over|voice-over]]. They decided on [[Wikipedia:Tommy Cooper|Tommy Cooper]], as his voice had done well in research at the time even among international audiences. Cooper was ill at the time of recording, however, and [[Wikipedia:Impressionist (entertainment)|impressionist]] [[Wikipedia:Roger Kitter|Roger Kitter]] was hired to impersonate him; audiences ended up thinking Kitter's impression was Cooper's voice.<ref name="Robinson"/><ref name="McCarthy"/>
 
<ref name="Kanner"/>


== References ==
== References ==
{{reflist|refs=
{{reflist|refs=
<ref name="Bricks n Pieces">{{cite magazine |url=https://archive.org/details/BricksNPieces-Spring1981-Brickset/mode/1up?q=%22clive+nicholls%22+%22kipper%22+%22lego%22 |title=A Merry Old Soul |magazine=[[Bricks 'n Pieces]] |date=Spring 1981 |number=7 |editor-first=Clive |editor-last=Nicholls |editor-link=Clive Nicholls |page=1 |location=[[Wikipedia:Wrexham|Wrexham]], [[Wikipedia:Clwyd|Clwyd]] |publisher=[[LEGO UK Ltd]]}}</ref>
<ref name="1981 One Show">{{cite book |url=https://archive.org/details/oneshowadvertisi0000unse_c1w0/page/n95/mode/2up?view=theater |title=The One Show: Advertising's Best Print, Radio, TV |volume=3 |publisher=[[Wikipedia:The One Club|The One Club for Art and Copy]] |location=[[Wikipedia:New York City|New York]] |year=1982 |isbn=0-960-2628-3-0 |issn=0273-2033 |page=86}}</ref>


<ref name="campaign">{{cite web |url=https://www.campaignlive.co.uk/article/lego-kipper-tbwa/949419 |title=Lego 'kipper' by TBWA |date=29 October 1980 |website=Campaign Live |publisher=Haymarket Media Group |location=[[Wikipedia:London|London]] |archive-url=http://web.archive.org/web/20240817020449/https://www.campaignlive.co.uk/article/lego-kipper-tbwa/949419 |archive-date=17 August 2024 |access-date=17 August 2024 |url-status=live}}</ref>
<ref name="Bricks n Pieces">{{cite magazine |url=https://archive.org/details/BricksNPieces-Spring1981-Brickset/mode/2up?view=theater |title=A Merry Old Soul |magazine=[[Bricks 'n Pieces]] |date=Spring 1981 |number=7 |editor-first=Clive |editor-last=Nicholls |editor-link=Clive Nicholls |page=1 |location=[[Wikipedia:Wrexham|Wrexham]], [[Wikipedia:Clwyd|Clwyd]] |publisher=[[LEGO UK Ltd]]}}</ref>


<ref name="Cook">{{cite book |url=https://archive.org/details/guinnessbookofwi0000cook/page/5/mode/2up?q=view=theater |title=The Guiness Book of Winners and Champions |edition=2nd |year=1981 |first1=Chris |last1=Cook |first2=Anne |last2=Marshall |publisher=Guiness Superlatives Limited |location=[[Wikipedia:Enfield, London|Enfield, London]] |isbn=0-85112-218-3 |page=5}}</ref>
<ref name="Cook">{{cite book |url=https://archive.org/details/guinnessbookofwi0000cook/page/5/mode/2up?view=theater |title=The Guiness Book of Winners and Champions |edition=2nd |year=1981 |first1=Chris |last1=Cook |first2=Anne |last2=Marshall |publisher=Guiness Superlatives Limited |location=[[Wikipedia:Enfield, London|Enfield, London]] |isbn=0-85112-218-3 |page=5}}</ref>


<ref name="menu">{{cite web |url=http://parents.lego.com/en-gb/familytogether/kipper |title=Kipper Back in the Menu for LEGO UK |date=30 May 2012 |website=[[LEGO.com]] – Parents |archive-url=https://web.archive.org/web/20130327235749/http://parents.lego.com/en-gb/familytogether/kipper/ |archive-date =27 March 2013}}</ref>
<ref name="Kanner">{{cite book |url=https://archive.org/details/100besttvcommerc00kann/page/90/mode/2up?view=theater |title=The 100 Best TV Commercials ...and Why They Worked |first=Bernice |last=Kanner |year=1999 |publisher=[[Wikipedia:Times Books|Times Books]] |location=[[Wikipedia:New York City|New York]] |isbn=0-8129-2995-0 |pages=90-91}}</ref>


<ref name="McCarthy">{{cite web |url=https://www.thedrum.com/news/2022/06/14/world-s-best-ads-ever-88-lego-lays-the-foundations-40-year-legacy-with-kipper |title= World’s best ads ever #88: Lego lays the foundations for 40-year legacy with 'Kipper' |first=John |last=McCarthy |date=June 14, 2022 |website=The Drum |publisher=Carnyx Group |archive-url=https://web.archive.org/web/20240817094431/https://www.thedrum.com/news/2022/06/14/world-s-best-ads-ever-88-lego-lays-the-foundations-40-year-legacy-with-kipper |archive-date=2024-08-17 |url-status=live |access-date=2024-08-17}}</ref>
<ref name="Robinson">{{cite book |url=https://archive.org/details/100greatesttvads0000robi/page/34/mode/2up?view=theater |title=100 Greatest TV Ads |first=Mark |last=Robinson |year=2000 |publisher=[[Wikipedia:HarperCollins|HarperCollins]] |location=[[Wikipedia:London|London]] |page=34 |isbn=0-00-711123-1}}</ref>
}}
}}


 
[[Category:1980 films]]
<ref name="Cook">{{cite book |url=https://archive.org/details/100besttvcommerc00kann/page/90/mode/2up?view=theater |title=The 100 Best TV Commercials ...and Why They Worked |first=Bernice |last=Kanner |year=1999 |publisher=[[Wikipedia:Times Books|Times Books]] |location=[[Wikipedia:New York City|New York]] |isbn=0-8129-2995-0 |pages=90-91}}</ref>
 
 
<ref name="Zetlin">{{cite magazine |url=https://archive.org/details/Games-Magazine-Deluxe-November-1988-images/page/n9/mode/2up?view=theater |magazine=[[Wikipedia:Games World of Puzzles|Games Deluxe]] |date=November 1988 |volume=12 |number=6 |publisher=PSC Games Limited Partnership |first=Minda |last=Zetlin |title=Commercial Venture |page=7}}</ref>
 
[[Category:LEGO advertisements]]
[[Category:LEGO advertisements]]

Revision as of 12:48, 17 August 2024

Kipper
AgencyTBWA
ClientLEGO UK Ltd
MediaTelevision
Running time45 seconds
Release date(s)
  • 29 October 1980 (1980-10-29) (location)
Slogan
  • It's a new toy every day
Written byMike Cozens
Directed byKen Turner
Production
company		Clearwater Films
Produced byDavid Mitten
CountryUnited Kingdom

Kipper is a 1980 stop-motion short film made as an advertisement in the UK.

Production

Filming took place over the course of seventeen days.[1] The LEGO models in the film were built by David Lyall, a model designer at LEGO UK.[2] Lyall built and deconstructed each model in stages, and a few frames of footage were shot between each stage. The largest LEGO model in the film, the dragon, was built out of 20,000 LEGO bricks.[1] Additional stop motion animation was done by Denis Russo.[3]

TBWA initially considered comedian Mike Reid for the advertisement’s voice-over. They decided on Tommy Cooper, as his voice had done well in research at the time even among international audiences. Cooper was ill at the time of recording, however, and impressionist Roger Kitter was hired to impersonate him; audiences ended up thinking Kitter's impression was Cooper's voice.[4][5]

[6]

References

  1. ↑ 1.0 1.1 The One Show: Advertising's Best Print, Radio, TV. Vol. 3. New York: The One Club for Art and Copy. 1982. p. 86. ISBN 0-960-2628-3-0. ISSN 0273-2033.
  2. ↑ Nicholls, Clive, ed. (Spring 1981). "A Merry Old Soul". Bricks 'n Pieces. No. 7. Wrexham, Clwyd: LEGO UK Ltd. p. 1.
  3. ↑ Cook, Chris; Marshall, Anne (1981). The Guiness Book of Winners and Champions (2nd ed.). Enfield, London: Guiness Superlatives Limited. p. 5. ISBN 0-85112-218-3.
  4. ↑ Robinson, Mark (2000). 100 Greatest TV Ads. London: HarperCollins. p. 34. ISBN 0-00-711123-1.
  5. ↑ McCarthy, John (June 14, 2022). "World's best ads ever #88: Lego lays the foundations for 40-year legacy with 'Kipper'". The Drum. Carnyx Group. Archived from the original on 2024-08-17. Retrieved 2024-08-17.
  6. ↑ Kanner, Bernice (1999). The 100 Best TV Commercials ...and Why They Worked. New York: Times Books. pp. 90–91. ISBN 0-8129-2995-0.
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