LEGO Direct: Difference between revisions
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(Created page with "{{Infobox company | name = LEGO Direct | type = Division | parent = LEGO A/S | key_people = Brad Justus | founded = {{Start date|1999}} | defunct = {{End date|2004}} | fate = Dissolved | hq_location = Manhattan | hq_location_city = New York City<ref name="bits-n-bricks-s3-e29-feature-and-transcript" /> | hq_location_country = United States }} '''LEGO Direct''' was the direct-to-consumer division of the...") |
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== History == | == History == | ||
LEGO Direct was announced publicly in 1999 by its Senior Vice President and founding member Brad Justus.<ref name="direct-announcement" /> Some of its responsibilities were LEGO Shop @ Home, [[LEGO.com]], and [[LEGO Club Magazine]].<ref name="brickjournal-jake" /> LEGO Direct partnered with New York | LEGO Direct was announced publicly in 1999 by its Senior Vice President and founding member Brad Justus.<ref name="direct-announcement" /> Some of its responsibilities were LEGO Shop @ Home, [[LEGO.com]], and [[LEGO Club Magazine]].<ref name="brickjournal-jake" /> LEGO Direct partnered with New York game studios including [[Templar Studios]] and [[Gamelab]] to produce [[List of LEGO web games|LEGO web games]]. The division was dissolved in 2004 after Brad's departure.<ref name="justus-farewell" /> | ||
In 2001, artist Eric Harshbarger was commissioned to build a mosaic mural of the New York skyline out of LEGO bricks for LEGO Direct's New York City office.<ref name="nyc-mural" /> | In 2001, artist Eric Harshbarger was commissioned to build a mosaic mural of the New York skyline out of LEGO bricks for LEGO Direct's New York City office.<ref name="nyc-mural" /> | ||
Revision as of 02:31, 1 July 2024
| Company type | Division |
|---|---|
| Founded | 1999 |
| Defunct | 2004 |
| Fate | Dissolved |
| Headquarters | Manhattan, , United States |
Key people | Brad Justus |
| Parent | LEGO A/S |
LEGO Direct was the direct-to-consumer division of the LEGO group from 1999 to 2004. It was formed to improve the LEGO Group's interactions with consumers by consolidating its direct-to-consumer activities.[2]
History
LEGO Direct was announced publicly in 1999 by its Senior Vice President and founding member Brad Justus.[3] Some of its responsibilities were LEGO Shop @ Home, LEGO.com, and LEGO Club Magazine.[2] LEGO Direct partnered with New York game studios including Templar Studios and Gamelab to produce LEGO web games. The division was dissolved in 2004 after Brad's departure.[4]
In 2001, artist Eric Harshbarger was commissioned to build a mosaic mural of the New York skyline out of LEGO bricks for LEGO Direct's New York City office.[5]
References
- ↑ "Bits N' Bricks Season 3 Episode 29 Feature and Transcript" (PDF). LEGO Group. p. 10. Retrieved 2024-06-30.
- ↑ 2.0 2.1 Varszegi, Erik (2005). "Interview with Erik Varszegi" (PDF). BrickJournal. No. 1. pp. 10–11. Retrieved 2024-06-30.
- ↑ Justus, Brad. "Introducing LEGO Direct". LUGNET.
- ↑ Justus, Brad. "goodbye... and hello". LUGNET.
- ↑ Harshbarger, Eric. "Physical Pixels..."
