Kipper: Difference between revisions

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| italics            = no
| italics            = no
| image              = Kipper 1980 ad - submarine and kipper.jpg
| image              = Kipper 1980 ad - submarine and kipper.jpg
| image_size        =
| thumbtime          =
| image_upright      =
| caption            = Frame from the advertisement showing the titular kipper (left) and the submarine
| caption            = Frame from the advertisement showing the titular kipper (left) and the submarine
| agency            = [[Wikipedia:TBWA Worldwide|TBWA\London]]
| agency            = [[Wikipedia:TBWA Worldwide|TBWA\London]]
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| media              = Television
| media              = Television
| runtime            = 45 seconds
| runtime            = 45 seconds
| product            =  
| product            = [[LEGO]]
| released          = {{Film date|df=yes|1980|10|29|ref1=<ref name="Campaign article 949419"/>}}
| released          = {{Film date|df=yes|1980|10|29|ref1=<ref name="Campaign article 949419"/>}}
| slogan            = It's a new toy every day
| slogan            = It's a new toy every day
| writer            = {{ubl|Mike Cozens (copywriter)|Graham Watson (art director)}}
| writer            = {{ubl|Mike Cozens (copywriter)|Graham Watson (art director)}}
| director          = [[Wikipedia:Ken Turner (director)|Ken Turner]]
| director          = [[Wikipedia:Ken Turner (director)|Ken Turner]]
| music              =
| starring          = [[Wikipedia:Roger Kitter|Roger Kitter]] (voice-over)
| starring          = [[Wikipedia:Roger Kitter|Roger Kitter]] (voice-over)
| production company = [[Wikipedia:Clearwater Features|Clearwater Films]]
| production company = [[Wikipedia:Clearwater Features|Clearwater Films]]
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== Production ==
== Production ==
The LEGO models used in the advertisement were all created by [[David Lyall]], the LEGO model designer at LEGO UK.<ref name="Bricks 'n Pieces 1981-1"/><ref name="Cook 1981"/>
Lyall made two versions of each model: one glued version, and one to be assembled and disassembled during [[Wikipedia:Stop motion|stop motion]] filming.<ref name="Dye interview Watson"/>
The largest model in the advertisement, the dragon, contained around {{formatnum:20000}} LEGO bricks.{{R|One Show 1981|p=86}}


== Reception ==
== Reception ==
Line 38: Line 40:
== References ==
== References ==
{{reflist|refs=
{{reflist|refs=
<ref name="Campaign article 949419">{{cite web |url=https://www.campaignlive.co.uk/article/lego-kipper-tbwa/949419 |title=Lego 'kipper' by TBWA |year=29 October 2009 |website=[[Wikipedia:Campaign (magazine)|Campaign]] |publisher=[[Wikipedia:Haymarket Media Group|Haymarket Media Group]] |location=[[Wikipedia:London|London]] |archive-url=http://web.archive.org/web/20240817020449/https://www.campaignlive.co.uk/article/lego-kipper-tbwa/949419 |archive-date=17 August 2024 |access-date=17 August 2024 |url-status=live}}</ref>
<ref name="Bricks 'n Pieces 1981-1">{{cite magazine |url=https://archive.org/details/BricksNPieces-Spring1981-Brickset/mode/2up?view=theater |title=A Merry Old Soul |magazine=[[Bricks 'n Pieces]] |date=Spring 1981 |number=7 |editor-first=Clive |editor-last=Nicholls |editor-link=Clive Nicholls |page=1 |location=[[Wikipedia:Wrexham|Wrexham]], [[Wikipedia:Clwyd|Clwyd]] |publisher=[[LEGO UK Ltd]]}}</ref>
 
<ref name="Campaign article 949419">{{cite web |url=https://www.campaignlive.co.uk/article/lego-kipper-tbwa/949419 |title=Lego 'kipper' by TBWA |year=29 October 2009 |website=[[Wikipedia:Campaign (magazine)|Campaign]] |publisher=[[Wikipedia:Haymarket Media Group|Haymarket Media Group]] |location=[[Wikipedia:London|London]] |archive-url=http://web.archive.org/web/20240817020449/https://www.campaignlive.co.uk/article/lego-kipper-tbwa/949419 |archive-date=17 August 2024 |access-date=20 September 2025 |url-status=live}}</ref>
 
<ref name="Cook 1981">{{cite book |url=https://archive.org/details/guinnessbookofwi0000cook/page/5/mode/2up?view=theater |title=The Guiness Book of Winners and Champions |edition=2nd |year=1981 |first1=Chris |last1=Cook |first2=Anne |last2=Marshall |publisher=Guiness Superlatives Limited |location=[[Wikipedia:Enfield, London|Enfield, London]] |isbn=0-85112-218-3 |page=5}}</ref>
 
<ref name="Dye interview Watson">{{cite interview |url=https://davedye.com/2023/11/27/blog-cast-graham-watson-1/ |title=BLOG/CAST: Graham Watson #1 |website=Stuff From the Loft |first=Graham |last=Watson |interviewer=Dave Dye |date=November 27, 2023 |archive-url=https://web.archive.org/web/20240817134023/https://davedye.com/2023/11/27/blog-cast-graham-watson-1/ |archive-date=17 August 2024 |url-status=live |access-date=20 September 2025}}</ref> Includes three documents:
* {{cite document |last=Hegarty |first=John |author-link=Wikipedia:John Hegarty (advertising executive) |date=18 October 1979 |title=TBWA contract letter |type=Letter to Graham Watson |location=[[Wikipedia:Covent Garden|Covent Garden]], London |publisher=TBWA}}
* {{cite document |last1=Watson |first1=Graham |last2=Cozens |first2=Mike |date=25 April 1980 |title='Kipper' TV/Radio Script |publisher=TBWA}}
* {{cite document |last1=Watson |first1=Graham |last2=Cozens |first2=Mike |last3=Bearman |first3=Jane |date=15 July 1980 |title='Kipper' Contact Report |publisher=TBWA}}</ref>
 
<ref name="One Show 1981">{{cite book |url= |title=The One Show: Advertising's Best Print, Radio, TV |volume=3 |publisher=[[Wikipedia:The One Club|The One Club for Art and Copy]] |location=[[Wikipedia:New York City|New York]] |year=1982 |isbn=0-960-2628-3-0 |issn=0273-2033 |pages=[https://archive.org/details/oneshowadvertisi0000unse_c1w0/page/n55/mode/2up?view=theater 46], [https://archive.org/details/oneshowadvertisi0000unse_c1w0/page/n95/mode/2up?view=theater 86]}}</ref>
}}
}}


Revision as of 07:02, 21 September 2025

Kipper
Frame from the advertisement showing the titular kipper (left) and the submarine
AgencyTBWA\London
ClientLEGO UK Ltd
LanguageEnglish
MediaTelevision
Running time45 seconds
Product
Release date(s)
  • 29 October 1980 (1980-10-29)[1]
Slogan
  • It's a new toy every day
Written by
  • Mike Cozens (copywriter)
  • Graham Watson (art director)
Directed byKen Turner
Starring
Production
company		Clearwater Films
Produced byDavid Mitton
CountryUnited Kingdom

"Kipper" is a British stop-motion television commercial first aired in 1980.

Summary

Production

The LEGO models used in the advertisement were all created by David Lyall, the LEGO model designer at LEGO UK.[2][3]

Lyall made two versions of each model: one glued version, and one to be assembled and disassembled during stop motion filming.[4]

The largest model in the advertisement, the dragon, contained around 20,000 LEGO bricks.[5]: 86 

Reception

References

  1. ↑ "Lego 'kipper' by TBWA". Campaign. London: Haymarket Media Group. 29 October 2009. Archived from the original on 17 August 2024. Retrieved 20 September 2025.
  2. ↑ Nicholls, Clive, ed. (Spring 1981). "A Merry Old Soul". Bricks 'n Pieces. No. 7. Wrexham, Clwyd: LEGO UK Ltd. p. 1.
  3. ↑ Cook, Chris; Marshall, Anne (1981). The Guiness Book of Winners and Champions (2nd ed.). Enfield, London: Guiness Superlatives Limited. p. 5. ISBN 0-85112-218-3.
  4. ↑ Watson, Graham (November 27, 2023). "BLOG/CAST: Graham Watson #1". Stuff From the Loft (Interview). Interviewed by Dave Dye. Archived from the original on 17 August 2024. Retrieved 20 September 2025.
  5. ↑ The One Show: Advertising's Best Print, Radio, TV. Vol. 3. New York: The One Club for Art and Copy. 1982. pp. 46, 86. ISBN 0-960-2628-3-0. ISSN 0273-2033.
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