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== Summary ==
== Summary ==
''The Making of a Brick'' shows how legos are made<ref name="Picks"/>
''The Making of a Brick'' is an interactive tour through a fictionalized [[LEGO factory]], demonstrating the manufacturing process of LEGO products. The animation uses [[Wikipedia:Isometric video game graphics|isometric graphics]] with short live film segments. The tour features five stages the viewer can manually progress through: granules, molding, transport, decorating and assembly, and packaging.<ref name="Picks"/> Each stage features two or three short video clips from the inside of a real LEGO factory, activated by moving the [[Wikipedia:Cursor (user interface)#Pointer|mouse pointer]] over the numbered markers.


== Release and awards ==
== Release and awards ==

Revision as of 01:24, 30 October 2024

The Making of a Brick
Developer(s)Pop & Company
Publisher(s)The LEGO Group
EngineMacromedia Flash
Platform(s)Web browser
ReleaseMay 20, 2003

The Making of a Brick (also referred to as The Making of a LEGO Brick)[1] is an interactive Flash animation developed by Pop & Company and published on LEGO.com in 2003.

Summary

The Making of a Brick is an interactive tour through a fictionalized LEGO factory, demonstrating the manufacturing process of LEGO products. The animation uses isometric graphics with short live film segments. The tour features five stages the viewer can manually progress through: granules, molding, transport, decorating and assembly, and packaging.[2] Each stage features two or three short video clips from the inside of a real LEGO factory, activated by moving the mouse pointer over the numbered markers.

Release and awards

The Making of a Brick was publicly released on LEGO.com on May 20, 2003.[3] It was originally released in the LEGO Club section of the website and required a Club account to view.[4][5] In November 2003[6] the animation was added to the "About Us" section of the website, where it did not require an account to view.[7] It was also hosted on Pop & Co's website,[2] where it remained online through 2017 (by which point the company had renamed to This Is Pop).[8]

The animation was featured on Yahoo! Picks on November 16, 2003.[2]

In June 2004 won a Bronze Lion in the Cyber category at the Cannes Lions 51st International Advertising Festival.[9] That same month it won an Art Directors Club award.[10]

In July 2004 it was selected to be in the American Institute of Graphic Arts (AIGA) annual design competition.[11]

References

  1. ↑ "LEGO Club Home". LEGO.com. The LEGO Group. 2003. Archived from the original on June 11, 2003. The Making of a LEGO Brick – Ever wonder how your favorite toy is made? Take this factory tour!
  2. ↑ 2.0 2.1 2.2 "The Making of a Brick". Yahoo! Picks. Sunnyvale, California: Yahoo! Inc. November 16, 2003. Archived from the original on February 20, 2004.
  3. ↑ Pop & Company (May 20, 2003). "img238x130clubfea1.gif" (GIF). LEGO.com. The LEGO Group. File date (obtained via wget). Archived from the original on June 17, 2003.
  4. ↑ "Play". LEGO.com. The LEGO Group. 2003. Archived from the original on June 3, 2003. Take the Making of a LEGO Brick factory tour!
  5. ↑ Arnesson, Tobbe (12 November 2005). "Re: How bricks comes to be..." LUGNET. Newsgroup: lugnet.general. Archived from the original on 29 October 2024. Here's the URL to the official one (you have to be a member but I'd be suprised if all Lugnetreaders were not members there already (OK, so I realize that's not the case))
  6. ↑ Pop & Company (November 12, 2003). "img185x261bricks.jpg" (JPG). LEGO.com. The LEGO Group. File date (obtained via wget). Archived from the original on October 22, 2005.
  7. ↑ "How the LEGO Bricks are Made". LEGO.com About Us - Corporate Information. The LEGO Group. 2003. Archived from the original on November 25, 2003. Do you know how LEGO bricks are made? Click here and a Flash movie will show you how the bricks are created and handled at the factory.
  8. ↑ "Making of a Brick". This Is Pop. Archived from the original on June 2, 2017.
  9. ↑ "Cyber Winners 2004" (PDF). Cannes Lions. June 29, 2004. Archived from the original (PDF) on December 21, 2004. TITLE: Making of a Brick – ADVERTISER: LEGO – PRODUCT: LEGO – ENTRANT COMPANY: Pop & Company – COUNTRY: USA
  10. ↑ "Announcements". This Is Pop. New York: Pop & Co. July 31, 2004. Archived from the original on April 11, 2013. It's been a busy few months at Pop for our Lego Factory Tour. In June it took home a Cannes Lion Award and an Art Directors' Club award. This month it was selected in the AIGA Annual Design Competition. Click here to see how your favorite little plastic blocks are created.
  11. ↑ "365: AIGA annual design competitions 2004 Selections". AIGA. New York. Archived from the original on July 19, 2004. Entry title: "Lego: Making of a Brick Website"; Pop & Co.; New York, NY – Category/Medium: Information design

External links

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