Niels Hartmann: Difference between revisions
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Photographis 69, Packaging 738.jpg | Set 332 packaging, 1967 | Photographis 69, Packaging 738.jpg | Set 332 packaging, 1967 | ||
Photographis 69, Packaging 741.jpg | Set 335 packaging, 1967 | Photographis 69, Packaging 741.jpg | Set 335 packaging, 1967 | ||
Modern Publicity 37, p120-121, Packaging 1b.jpg | LEGO rail packaging, 1967 | |||
Photographis 69, Packaging 735.jpg | Set 118 "Electronic Train" packaging, 1968 | Photographis 69, Packaging 735.jpg | Set 118 "Electronic Train" packaging, 1968 | ||
Photographis 69, Packaging 736.jpg | Set 120 packaging, 1968 | Photographis 69, Packaging 736.jpg | Set 120 packaging, 1968 | ||
Photographis 69, Packaging 739.jpg | Set 720 packaging, 1969 | Photographis 69, Packaging 739.jpg | Set 720 packaging, 1969 | ||
Photographis 69, Packaging 737.jpg | Set 720 packaging (opened), 1969 | Photographis 69, Packaging 737.jpg | Set 720 packaging (opened), 1969 | ||
Modern Publicity 39, p86-87, Packaging 8.jpg | Set 345 packaging, 1969 | |||
Graphis – Packaging 3, Pastimes 434.jpg | Legoland cars packaging, 1970–1971 | Graphis – Packaging 3, Pastimes 434.jpg | Legoland cars packaging, 1970–1971 | ||
Modern Publicity 40, p76-77, Packaging 6.jpg | Modern Publicity 40, p76-77, Packaging 6.jpg | ||
Modern Publicity 37, p120-121, Packaging 1a.jpg | Modern Publicity 37, p120-121, Packaging 1a.jpg | ||
Revision as of 22:57, 10 August 2024
Niels Hartmann | |
|---|---|
| Born | 9 April 1932 |
| Died | 1978 (aged 45–46) |
| Education | Kunsthåndværkerskolen |
| Occupation | Graphic designer |
| Years active | 1950–1978 |
Niels Hartzack Hartmann (9 April 1932–1978) was a Danish graphic designer and art director. He worked in advertising in Denmark and Sweden and was known for his symbol and typography designs. During the late 1960s and 1970s he created packaging and print material for the LEGO Group, and is sometimes credited with co-designing the 1973 LEGO logo. He is one of around 500 artists to have been a member of Alliance Graphique Internationale.
Biography
Niels Hartmann was born on 9 April 1932 in the Hellerup district of Gentofte Municipality, Denmark. He was the third child of Svend Hartzack Hartmann and Elna Tilling, and was considered to be part of the seventh generation of the Danish-Norwegian Hartmann family.[1] He was educated in art at the School of Arts and Crafts[note 1] in Copenhagen from 1946–1950. In 1950 he established the studio Hartmann Design with his older brother Jørgen Hartzack, who was also a graphic designer.[4][5] Niels moved his work to Helsingborg in Skåne, Sweden in 1958, to the Danish island Als in 1959, and to Malmö in Skåne from 1960–1963. From 1963–1964 he worked with advertiser Thomas Bergsøe, then with Morten Peetz-Schou from 1965–1966; he was also a freelancer at the Danish Agricultural Marketing Board's advertising department.[6][4]
Starting in the late 1960s Hartmann was involved in Dot Zero Designgroup, a studio co-owned by the LEGO Group.[4] In 1967 he became a member of Alliance Graphique Internationale (AGI); he was the first Danish member who became an established designer after World War II.[7] That same year he opened his own studio, Niels Hartmann Industriel-grafik A/S, in the Holte district of Copenhagen, and operated it until his death in 1978.[4][8] Some of the graphic artists employed at Hartmann's studio included Folkmar Roll (1967–1969),[9] Rolf Lagersson (1967–1970),[4] Flemming Nielsen (1969, 1971–1978), and Dirk Baillie (1972–1978).[10] Lagersson and Roll were involved in his work with LEGO, and both would go on to work at Dot Zero directly.[8]
Hartman is sometimes co-credited with Rolf Lagersson for the 1972 redesign of the LEGO logo, used from 1973 until its adjustment in 1998.[11][4] The Alliance Graphique Internationale website claims that Hartmann was responsible for the "modular" nature of the LEGO logo, intending it to look good used anywhere and be "almost impossible" to wrongly apply.[7] Other sources, however, attribute the logo solely to Lagersson.
Gallery of works
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Set 114 packaging, 1966
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Set 332 packaging, 1967
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Set 335 packaging, 1967
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LEGO rail packaging, 1967
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Set 118 "Electronic Train" packaging, 1968
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Set 120 packaging, 1968
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Set 720 packaging, 1969
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Set 720 packaging (opened), 1969
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Set 345 packaging, 1969
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Legoland cars packaging, 1970–1971
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Notes
References
- ↑ Fabritius, Albert (1945). Slægterne Hartmann i Danmark og Norge [The Hartmann families in Denmark and Norway] (PDF) (in dansk). København: Generalkonsul Hjalmar Hartmann. p. 63. Archived (PDF) from the original on 2024-06-14. Retrieved 2024-08-06 – via Danskernes Historie Online.
- ↑ Bernsen, Jens; Capetillo, Birgitta, eds. (1988). Profession: Designer (Search results for "Kunsthåndværkerskolen"). Copenhagen: Dansk Design Center. ISBN 87-87385-40-6.
- ↑ "History - The Danish Design School". The Royal Danish Academy of Fine Arts. 26 January 2011. Archived from the original on 2011-07-19.
- ↑ 4.0 4.1 4.2 4.3 4.4 4.5 Gyllan, Peter (2018). "LEGO". Danish Logo Preservation Society. Archived from the original on 2018-02-21.
- ↑ Cooper, Al (1978). World of Logotypes: Trademark Encyclopedia Volume 2. Art Direction Book Co. p. H-23. ISBN 978-0-91015-834-3.
- ↑ Gyllan, Peter (2018). "Arcodan". Danish Logo Preservation Society. Archived from the original on 2018-02-21.
- ↑ 7.0 7.1 "Niels Hartmann, Denmark (1967)". Alliance Graphique Internationale. Archived from the original on 31 July 2024.
- ↑ 8.0 8.1 Herdeg, Walter, ed. (1969). Photographis '69. New York: Hastings House. pp. 222–223. ISBN 0-8038-5750-0.
- ↑ Gyllan, Peter (2018). "Billund Lufthavn". Danish Logo Preservation Society. Archived from the original on 2018-02-21.
- ↑ Gyllan, Peter (2018). "Bendix Nova Gruppen". Danish Logo Preservation Society. Archived from the original on 2018-02-21.
- ↑ "A modern, international company – LEGO History". LEGO.com. Archived from the original on 31 July 2024. Retrieved 5 August 2024.
