LEGO Direct: Difference between revisions
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LEGO Direct was announced publicly in 1999 by its Senior Vice President and founding member Brad Justus.<ref name="direct-announcement" /> Some of its responsibilities were LEGO Shop @ Home, [[LEGO.com]], and [[LEGO Club Magazine]].<ref name="brickjournal-jake" /> LEGO Direct partnered with New York game studios including [[Templar Studios]] and [[Gamelab]] to produce [[List of LEGO web games|LEGO web games]]. The division was dissolved in 2004 after Brad's departure.<ref name="justus-farewell" /> | LEGO Direct was announced publicly in 1999 by its Senior Vice President and founding member Brad Justus.<ref name="direct-announcement" /> Some of its responsibilities were LEGO Shop @ Home, [[LEGO.com]], and [[LEGO Club Magazine]].<ref name="brickjournal-jake" /> LEGO Direct partnered with New York game studios including [[Templar Studios]] and [[Gamelab]] to produce [[List of LEGO web games|LEGO web games]]. The division was dissolved in 2004 after Brad's departure.<ref name="justus-farewell" /> | ||
In 2001, artist Eric Harshbarger was commissioned to build a mosaic mural of the New York skyline out of LEGO bricks for LEGO Direct's New York City office.<ref name="nyc-mural" /> | == Offices == | ||
LEGO Direct was founded and headquartered in Manhattan.<ref name="bits-n-bricks-s3-e29-feature-and-transcript" /> By 2003, LEGO Direct had an office in Billund.<ref name="billund-office" /> | |||
In 2001, artist Eric Harshbarger was commissioned to build a mosaic mural of the New York skyline out of LEGO bricks for LEGO Direct's New York City office.<ref name="nyc-mural" />. | |||
== References == | == References == | ||
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<ref name="bits-n-bricks-s3-e29-feature-and-transcript">{{cite web |url=https://www.lego.com/cdn/cs/set/assets/blte95c26554f38a01a/bits_n_bricks_s03e29_feature_and_transcript.pdf |title=Bits N' Bricks Season 3 Episode 29 Feature and Transcript |publisher=LEGO Group |accessdate=2024-06-30 |page=10 }}</ref> | <ref name="bits-n-bricks-s3-e29-feature-and-transcript">{{cite web |url=https://www.lego.com/cdn/cs/set/assets/blte95c26554f38a01a/bits_n_bricks_s03e29_feature_and_transcript.pdf |title=Bits N' Bricks Season 3 Episode 29 Feature and Transcript |publisher=LEGO Group |accessdate=2024-06-30 |page=10 }}</ref> | ||
<ref name="billund-office">{{cite web |url= |archive-url=https://web.archive.org/web/20040520193648/http://www.scratchstudio.net/pictures.aspx?id=0CFA4478 |archive-date=2004-05-20 | |||
}} | }} | ||
Revision as of 00:15, 7 July 2024
| Company type | Division |
|---|---|
| Founded | 1999 |
| Defunct | 2004 |
| Fate | Dissolved |
| Headquarters | Manhattan, , United States |
Key people | Brad Justus |
| Parent | LEGO A/S |
LEGO Direct was the direct-to-consumer division of the LEGO group from 1999 to 2004. It was formed to improve the LEGO Group's interactions with consumers by consolidating its direct-to-consumer activities.[2]
History
LEGO Direct was announced publicly in 1999 by its Senior Vice President and founding member Brad Justus.[3] Some of its responsibilities were LEGO Shop @ Home, LEGO.com, and LEGO Club Magazine.[2] LEGO Direct partnered with New York game studios including Templar Studios and Gamelab to produce LEGO web games. The division was dissolved in 2004 after Brad's departure.[4]
Offices
LEGO Direct was founded and headquartered in Manhattan.[1] By 2003, LEGO Direct had an office in Billund.[5]
In 2001, artist Eric Harshbarger was commissioned to build a mosaic mural of the New York skyline out of LEGO bricks for LEGO Direct's New York City office.[6].
References
{{reflist|refs=
[6]
[3]
[4]
[2]
[1]
<ref name="billund-office"> {{cite web}}: Empty citation (help)
- ↑ 1.0 1.1 1.2 "Bits N' Bricks Season 3 Episode 29 Feature and Transcript" (PDF). LEGO Group. p. 10. Retrieved 2024-06-30.
- ↑ 2.0 2.1 2.2 Varszegi, Erik (2005). "Interview with Erik Varszegi" (PDF). BrickJournal. No. 1. pp. 10–11. Retrieved 2024-06-30.
- ↑ 3.0 3.1 Justus, Brad. "Introducing LEGO Direct". LUGNET.
- ↑ 4.0 4.1 Justus, Brad. "goodbye... and hello". LUGNET.
- ↑ Cite error: Invalid
<ref>tag; no text was provided for refs namedbillund-office - ↑ 6.0 6.1 Harshbarger, Eric. "Physical Pixels..."
